GTM 78: 2024 Predictions with GTMfund’s General Partner, Max Altschuler

Max Altschuler is the Founder and General Partner of GTMfund, an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders.

Previously, he was the Founder and CEO of Sales Hacker, a global digital media company that he grew and successfully sold to Outreach in 2018. He then took over as VP of Marketing for rapidly growing Outreach. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow

Max has been published by Forbes, Inc., HBR, MIT Review, Time, Salesforce, and Nasdaq, and was named one of LinkedIn’s Top Voices for Sales and Crunchbase’s 25 Sales Leaders to Follow. He is the author of three books and multiple Wiley publications, including bestselling books Hacking Sales and Career Hacking for Millennials.

What You Will Learn:

  • A recap of GTMfund’s in 2023, reflected upon by both Max and Scott. 
  • Max’s 2024 predictions, from topics like remote work to the mergers and acquisitions. 
  • Identification of the major beneficiaries of the AI revolution.
  • The changing landscape of VC and go-to-market. 


(00:33) GTMfund’s recent team offsite in Scottsdale.

(02:18) Reflecting on GTMfund’s 2023 year.

(04:30) Predictions for remote work in 2024.

(05:15) Impact of remote work on different roles.

(07:34) The future of offshoring.

(09:34) Acceleration of mergers and acquisitions.

(13:02) Which two companies Max predicts will be the first to IPO. 

(16:15) The biggest winners of the AI revolution in 2024.

(20:34) The flight to quality in Venture Capital.

Guest Speaker Link:

Host Speaker Links:

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Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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