GTM 9: Staying in Learning Mode

GTM 9: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib

May Habib is CEO and Co-Founder of Writer, the full-stack generative AI platform for enterprises. Writer empowers your entire organization to accelerate growth, increase productivity, and ensure compliance.

May has worked in NLP and ML for 10 years, and before Writer, she founded and built Qordoba, a localization software company. She is an expert in AI-driven language generation, AI-related organizational change, and the evolving ways we use language online.

She sits on the board of TechWadi, an organization that bridges MENA-based entrepreneurs with Silicon Valley-based VC and talent networks, and is a MELI Fellow with the Aspen Institute.

May graduated from Harvard University and spends her time between San Francisco, where Writer is based, and London, where her two children live.


(01:40) May’s introduction

(04:15) May’s learnings from Lehman Brothers and the economic crisis of 2008/2009

(08:40) What you need to consider when accessing capital in 2023.

(12:57) How much attention should you be paying to AI and its impact?

(21:17) What is going to happen to AI in 2023.

(23:55) Writer’s product-led growth motion and stories.

(30:24) The importance of consultative sales and how it impacts everything else in the business.

(37:08) How to recruit A-players in the macro-environment.

(43:52) Summary of May’s career learnings.

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Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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