Sales Engagement Book Now Available!

Big news today: my colleagues at Outreach and I wrote a book (yes, a physical book), and it’s now available for purchase!

Sales Engagement: How the World’s Fastest Growing Companies are Modernizing Sales Through Humanization at Scale is a labor of love. I’m so proud to be sending it into the world at just the right time, when it can make a big difference for a lot of sales organizations.

Reserve your copy now.

Why a Book on Sales Engagement?

In December of 2018, I made ten predictions of how sales will continue to change in 2019. Of all those huge shifts in how sellers will do their jobs, I think the three biggest trends to watch will be:

  1. Relevance overtaking personalization
  2. The accelerated rise of Omnichannel sales
  3. Sales orgs doubling down on efficiency (revenue and operational)

These changes mean sellers need to automate as many menial tasks as possible. They also need to find ways to be more human, more creative, and more empathetic in their approach to the prospect and customer.

Sales management needs to enable reps to do those things while being scientific about how reps’ time is spent, and hyper-focusing on effectiveness.

That’s the new table-stakes, but doing all of it at once is also a big challenge.

These big changes are the reason I agreed last year to join up Sales Hacker with Outreach. I saw those changes happening and I wanted to be part of an organization with a mission to lead those changes, and solve those challenges, elevating the sales profession.

Outreach does that for its 3000+ customers every day. We drink our own champagne too, using our platform to accelerate revenue internally.

But because we’re on a mission to solve this problem for everybody, and elevate the world of sales, we can’t stop at helping just our customers.

So, we thought, “why not take what we’ve learned and share all of it?”.

How to Reserve Your Copy

The book will be released on March 12, 2019.

But demand is already high, and we’ve got a limited run.

So if you want in, you can pre-order the book now at:

What You Will Find in the Book

Here’s the great thing about this book: we talk about the Sales Engagement strategy and how to attack it piece by piece. It’s not a book about a product, but about the future of modern sales. The sea change we’re seeing in the sales world goes way beyond us, and we’re on a mission to address the challenges that come with it – not pitch you on a platform.

So we got super valuable, exclusive input from Sales Engagement veterans like Ralph Barsi, Amy Slater, Jennifer Brandenburg, Chad Dyar, Jason Vargas, Richard Harris, Rob Jeppsen, David Priemer, Lauren Bailey, and over 25 other contributors.

Each of them added their own opinions and their own experience. The result is an easy-to-digest book, chock full of expertise that addresses the challenges of modern Sales Engagement from many angles, including:

  • A/B Testing best practices
  • Omnichannel sequences to engage prospects where they want to be engaged
  • How to track and measure results that make your team a revenue-generating machine
  • Account Based Sales
  • Keys to ramping reps faster, in a more repeatable way
  • And much, much more

It’s for all roles in the revenue organization from Demand Gen, to Sales Development, Ops/Enablement, Management, Leadership, Account Executives, and even Customer Success.

Whether you’re an end user, admin, or manager/sales leader, you’ll find a ton of value for you and your team.

About the Authors

Manny Medina

Manny lives for Sales Engagement and has spent most of the last decade helping sales professionals and sales leaders level up to make the buying experience better and the selling experience more efficient.

In 2014, Manny co-founded Outreach in 2014. Now, serving as CEO, he’s built it to over 350 employees and 3,000 customers. Prior to Outreach, Manny was the third employee on Amazon’s AWS team, and led the Microsoft mobile division from launch to $50M in annual revenue.

Mark Kosoglow

Mark is a transformational selling leader with twenty years in strategic sales and business development. He’s passionate about empowering sales teams.

Mark joined Outreach in 2014 as its first “employee”, taking the job as a 100% commissioned contractor. Now he serves as VP of Sales, and his personal mission of helping more sales professionals win continues to drive him.

Max Altschuler (Me)

I’ve spent the past 5 years running Sales Hacker, the leading media company in the B2B sales technology space, and learning the ins and outs of the modern seller and buyer relationship. I’ve worked closely with sales and marketing engagement technology companies like Salesforce, Microsoft, DocuSign, Marketo, Hubspot, Linkedin, and many more.

I’m the best-selling author of Hacking Sales, still CEO of Sales Hacker, and I’m the VP of Marketing at Outreach. I also advise over 55 private tech companies.

Get Your Copy Now

Sales Engagement: How the World’s Fastest Growing Companies are Modernizing Sales Through Humanization at Scale is available at these places:

Max Altschuler is currently the VP of Sales Engagement at Outreach. He is as passionate about the sales profession as they come. He created the premier B2B Sales media company for all things sales innovation, Sales Hacker, and ramped them up to over 150,000 monthly visitors before joining Outreach through acquisition. At Outreach, he leads all things marketing, along with the continued evolution of the Sales Hacker community. Max is a highly regarded sales thought-leader published by Forbes, Time, Inc, Harvard Business Review, and Quora. He wrote the book on modern sales called Hacking Sales: The Playbook For Building A High Velocity Sales Machine, which was published by Wiley.

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