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The GTMnow Newsletter is a weekly newsletter via GTMnow, the media extension of GTMfund. GTMnow shares insight on go-to-market from working with hundreds of portfolio companies and the insight of over 350 of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies.
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Latest Publications
COO & Partner, Paul Irving, on the what has shifted and what teams need to know.
8 bold predictions for 2026 covering AI incumbents, GTM transformation, pricing shifts, hardware, voice AI, and the return of “Good Quests.”
Salesforce acquired Qualified—but the real story isn’t seven years long. It’s 27. This is a look at how repeat co-founders compound trust, conviction, and outcomes—and why the best exits are often decades in the making.
Reading recommendations from some of the top minds in tech.
Snowflake CRO Chris Degnan on scaling from 0 to $4B ARR: early hires, one shared truth, activation over acquisition, and humility-driven GTM.
What Jamin Ball, Des Traynor, and Cassie Young are all pointing to.
GTM deconstructed behind the growth to 70 million users.