Transitioning to an Account Based Selling Model



Account based marketing has become the go-to strategy for companies looking to maximize the value of the biggest customers in their target market. By considering an individual prospect to be an entire market of its own, sales teams are achieving hyper-focus on their key accounts and winning them over with specialized tactics. Transitioning to an account based selling model poses unique challenges for sales teams accustomed to traditional methods. Join us to learn the key tactics used in account based selling and how to implement them across your team and CRM environment.

Jessie is a former Content Marketing Manager at Sales Hacker. She previously worked in Sales and as a Hospitality Consultant. Currently, she’s Associate Editor and Social Media at The Everymom.

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