The Secret Recipe to Show Extreme Value to Your New Buyer: The CFO


Jon-David HagueSr. VP Sales, Marketing and Customer Success at Cerego

Randy DeHaanRegional VP at Chorus

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

Every opportunity in your pipe will eventually cross the CFO’s desk. 

Are you prepared to talk about the quantifiable ROI-case of your product? How about how quickly they can expect that return, and why they shouldn’t just “wait until Q1 next year”? 

In this webinar, we were joined by Randy DeHaan, Regional VP at Chorus, and Jon-David Hague, Sr. VP Sales, Marketing, and Customer Success at Cerego, to learn the new skills required to engage around empathy and tips & tricks to have the difficult financial conversations that are now necessary to move your deals forward. 

What You’ll Learn:

  • What CFOs really care about in today’s environment
  • How to reposition your value-prop to “CFO-proof” your deals
  • Tips & tricks to increase your impact with intentional, value-driven meetings
  • How to use extreme preparation to “earn the right” to engage with your buyers

Watch it here

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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