The Problem with Pain-Point Selling

Let me tell you a little secret about pain-point selling.

It’s downright DAMAGING to your pipeline.

Becc Holland — fiercely unafraid to take down established sales truths (anti-personal brand, anyone?) — is back at Sales Hacker with a masterclass on ditching pain-point selling and rocking your conversion rate by focusing on prospect problems.

You’ll learn:

  • The difference between pain & problem for your prospects.
  • How pain-point selling hurts your prospects, your conversions, and your career.
  • 11 problems you’ll typically encounter in cold-calls and on the sales floor.
  • 13 solution-oriented questions to ask prospects & sell more as a result.

Watch it here

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