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5 different paths to launch AI agents (with examples)
Sophie Buonassisi
How to Get Hired Before the Role Is Posted
Sophie Buonassisi
GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell
Sophie Buonassisi
GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith
Scott Barker
The 5-phase framework that grew Outreach from $0 to $230M ARR
Sophie Buonassisi
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Sales
If you’re a sales leader or seeking to improve upon sales:
The GTM Moat Series: Distribution is the Final Moat
Sophie Buonassisi
How Gamma grew to $100M ARR (and a $2.1B valuation)
Sophie Buonassisi
GTM 170: 0 Customers → $4B: Inside Snowflake’s GTM Machine with Chris Degnan
Sophie Buonassisi
4.5 Years of Building GTMfund: From Conviction to Consensus
Sophie Buonassisi
GTM 169: How Airbyte Hit $1B: The Open-Source, Community-First Playbook
Sophie Buonassisi
The Ultimate PR Guide for Startups
Sophie Buonassisi
GTM 168: How ZoomInfo Built a $1B RevOps Engine, The Operating Cadence Behind Breakout Growth | Tessa Whittaker
Sophie Buonassisi
The New Bar for Startup Growth in the AI Era
Sophie Buonassisi
GTM 167: Competing with Giants: Inside You.com’s Battle Against OpenAI & Google | Peter Grant
Sophie Buonassisi
Marketing
If you’re a marketing leader or seeking to improve upon marketing:
October 7, 2025
GTM 166: SEO → AEO: The Next Big Shift in How People Discover Your Product
Sophie Buonassisi
September 30, 2025
GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan
Sophie Buonassisi
August 26, 2025
GTM 160: The Startup PR Playbook Every Founder Needs: How to Nail Your Launch, Get in the News, and Avoid the Biggest PR Mistakes | Jenny He
Sophie Buonassisi
July 29, 2025
GTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, and What’s Really Broken in Attribution | John Fernandez
Sophie Buonassisi
July 18, 2025
How to get cited in ChatGPT+ (and win the new search game)
Sophie Buonassisi
July 16, 2025
The GTMnow Podcast Bonus: The Next Digital Revolution: You Optimized for Humans, Now You Have to Optimize for AI | with Mike Walrath (CEO of Yext)
Sophie Buonassisi
July 11, 2025
Instagram Just Became a Search Engine
Sophie Buonassisi
May 30, 2025
The CRO & CMO Playbook for Creating GTM Alignment
Sophie Buonassisi
May 20, 2025
GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password
Sophie Buonassisi
customer
success
If you’re a customer success (CS) leader or seeking to improve upon CS:
May 7, 2025
GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell
Sophie Buonassisi
December 13, 2024
A $1B Acquisition with a Singular Leader for Both Sales and Customer Success
Sophie Buonassisi
December 6, 2024
The State of GTM Jobs: Customer Success
Sophie Buonassisi
November 26, 2024
GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti
Scott Barker
October 1, 2024
GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe
Scott Barker
June 18, 2024
GTM 99: Mastering Customer Success in the AI New Age with Jon Dick
Scott Barker
June 12, 2024
GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl
Scott Barker
May 14, 2024
GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen
Scott Barker
April 30, 2024
GTM 92: Unlocking $100M+ Deals, Winning in Enterprise and Chasing Customers Not Competitors with Eric Gilpin
Scott Barker
hiring
If you’re hiring or seeking to land a new role:
November 7, 2023
GTM 67: Stop and Celebrate Your Wins with Scott Gifis
Scott Barker
October 31, 2023
GTM 66: How to Land your Dream Role in a Competitive Market with Sophie Buonassisi
Scott Barker
October 17, 2023
GTM 64: Hiring Ethereal Talent with Chuck Brotman and David Teichner
Scott Barker
August 29, 2023
GTM 58: How Stripe SuperCharged their SMB Team with Meka Asonye
Scott Barker
August 15, 2023
GTM 54: Resilience is Your Willpower with Anna Baird
Scott Barker
July 31, 2023
The Ultimate 2023 Guide to LinkedIn Sales Navigator
Luciana Juarez
June 15, 2023
What on EARTH should you “challenge” in discovery??
Savannah Downs
May 4, 2023
Multi-Threading: Steal this framework to increase win rates by 2-3x (and never get stuck below the line again)
Savannah Downs
April 13, 2023
The State of Sales Enablement in 2023
Savannah Downs
Growth &
Operations
If you’re an operations leader or seeking to improve upon operations:
November 4, 2025
GTM 169: How Airbyte Hit $1B: The Open-Source, Community-First Playbook
Sophie Buonassisi
October 28, 2025
GTM 168: How ZoomInfo Built a $1B RevOps Engine, The Operating Cadence Behind Breakout Growth | Tessa Whittaker
Sophie Buonassisi
October 3, 2025
Deconstructing Vanta’s GTM: A Journey Through Five Eras of Growth
Sophie Buonassisi
October 2, 2025
10 GTM Campaign Plays Startups Are Using to Build Pipeline in 2025
Luke Bivens
September 12, 2025
The biggest GTM lessons from INBOUND 2025
Sophie Buonassisi
August 11, 2025
GTM 158: From Startup to $4B+ Unicorn: How Vanta Scaled Past $100M ARR and Beat 40+ Competitors | Stevie Case
Sophie Buonassisi
August 5, 2025
GTM 157: How ClickUp Scaled 17x and Cut CAC 3× — GTM Systems, Building Incrementally and Going from PLG to SLG | Gaurav Agarwal
Sophie Buonassisi
June 24, 2025
GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia
Sophie Buonassisi
May 30, 2025
The CRO & CMO Playbook for Creating GTM Alignment
Sophie Buonassisi
Product
If you’re a product leader or seeking to improve upon product:
November 4, 2025
GTM 169: How Airbyte Hit $1B: The Open-Source, Community-First Playbook
Sophie Buonassisi
August 1, 2025
Lessons from Canva’s CCO
Sophie Buonassisi
June 24, 2025
GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia
Sophie Buonassisi
May 23, 2025
How to build the right thing (before you scale the wrong one)
Sophie Buonassisi
April 18, 2025
The New Rules of Brand Awareness in the AI Era
Sophie Buonassisi
March 21, 2025
How to navigate the shift from Product-Led Growth to Enterprise
Sophie Buonassisi
February 7, 2025
The playbook for viral data storytelling
Sophie Buonassisi
February 3, 2025
7 Top CRO Tips on Annual Planning
Sophie Buonassisi
January 24, 2025
Insight from a $1.3B acquisition and 7 startups
Sophie Buonassisi